Embrace is an online jewelry webshop based in Waregem, Belgium. The brand was founded in 2020, during the first lockdown, when Emma – the founder – could no longer ignore her lifelong passion for creating jewelry.

“While studying marketing, I realized how much I missed the creative side of life. Designing jewelry is something I’ve been obsessed with since childhood. Embrace was born from the desire to turn that creativity into something meaningful every single day.”

After graduating, Emma dedicated herself fully to her passion. She trained as a goldsmith, allowing Embrace to grow into a brand where design and craftsmanship come together. Each piece is lovingly designed with an eye for detail, and quality is at the heart of everything we do. Our jewelry is made of silver with 18K gold plating — durable, timeless, and crafted to last.

As Emma’s craftsmanship evolved, she later opened RAE Jewels, a physical jewelry store and goldsmith atelier in Waregem. Embrace, however, remains the foundation of her creative journey: a place where modern, stylish, and accessible jewelry takes center stage.

“My mission is simple: to make women shine with high-quality, affordable jewelry designed with love. Jewelry has been my passion since day one.”

Hope you love Embrace as much as I do.

Lots of love,
Emma